This series of posts will follow my progress in designing and implementing a gamified loyalty program at the Hungry Hippo Board Game Cafe in 2014. The first few posts will cover the initial planning and design of the gamification prototype and then I will follow the launch and ongoing progress of the program with regular posts.
The Hungry Hippo is a board game café located in Adelaide, South Australia. This late night café offers a selection of drinks, snacks and desserts alongside a fantastic collection of over 100 board games. The staff are fantastic, and the cafe is fast becoming known for its commitment to delivering a unique customer experience to its patrons.
Recently I have been tinkering with the idea of a gamified loyalty program for the Hungry Hippo. The Hungry Hippo’s theme as a board game café puts it in a unique position, many of its customers are already well accustomed to game mechanics and it was my hypothesis that they would find a gamified loyalty program extremely engaging.
At present the Hungry Hippo has a consistent flow of ‘regular’ customers, and while they are continuing to develop a relationship with staff members, they rarely get the opportunity to interact with each other, outside of tournament events. I hoped that the loyalty program would also double as the beginning of a community program, providing numerous opportunities for interaction between customers.
I sketched out a few goals for such an idea.
Over the coming weeks I'll be working closely with the Hungry Hippo team to develop a framework and begin producing some initial prototypes with the aim to get them into the hands of customers ASAP in order to get feedback.
Other posts in this series (so far):